The simple fact is your website is your number one sales person. Seeing is believing so using video on your website will make your digital sales person far more effective and creating emotion and persuading potential customers to engage with your business. If a picture says a thousand words then a video says a million. No one wants to read long passages of boring text anymore, video will bring your products and services to life. Video is also a great SEO tool that will also keep visitors on your website longer therefore improving your Google ranking.